When you’re a small business owner, you’re always looking for ways to get more done in a day. And understanding that time is a significant challenge, it comes as no surprise that sales and marketing software is a major solution for streamlining daily tasks and maximizing productivity. But what exactly issales and marketing software? The wealth of options available can sometimes seem confusing and even overwhelming. We’ve outlined a few common types of software along with descriptions, concerns, and benefits below so you can see which solution is best for your small business.
Send emails, direct mail, and voice broadcasts automatically based on date, time, or a behavior, like a click or purchase.
Attract more leads and turn them into customers—while you do other things. Take repetitive tasks and let the software take care of them for you. The beauty of marketing automation is that once you set it up, it runs on its own!